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Kaufland.de Overview
out of 100
User Experience 69 out of 100
Kaufland.de is a German retail website that offers various products to its customers. The homepage of the website is neatly structured and looks modern. At the top-left corner of the homepage, the name of the website "Kaufland" is placed, followed by options such as "Filialsuche," "Angebote," "Rezepte," "Service," "Karriere," and "Über uns."
The homepage features a large banner at the top, showcasing the current deals and offers. Beneath the banner, the website has a section named "Projekte und Kampagnen" that showcases various ongoing projects that the website is running. It includes initiatives like "Kaufland hilft," "Ein Herz für Kinder," and "Energiesparen." This section showcases the brand values and social responsibilities of Kaufland.
Below the banner and the projects section, the website features the product categories. The categories include fresh produce, meat, seafood, frozen foods, liquor, cosmetics, and baby products. Each category features an image that lets the users identify the category easily.
At the bottom of the homepage, the website displays links to various services provided by Kaufland, including "Rezepte," "Filialsuche," "Kundenmagazin," "Newsletter," and "Kaufland mobil." The website also showcases links to its official social media pages, including Facebook, Instagram, YouTube, and Twitter.
The Kaufland.de website is family-friendly as it does not feature any adult or explicit content. The website offers various products suitable for children, including baby products, toys, and games. Additionally, the website features a section named "Rezepte" that offers various recipes for different meals, making it suitable for families and food enthusiasts.
The website scores average on the PageSpeed Insights, with a score of 52 for speed and 69 for user experience. The website could improve its score by optimizing the images and leveraging browser caching.
In conclusion, the Kaufland.de website offers various products to its customers and features a modern and structured homepage. The website showcases the brand values and social responsibilities of Kaufland and offers various services suitable for families. However, the website could improve its page speed and user experience by optimizing the images and leveraging browser caching.
Kaufland.de Rank Summary
Audience Geography. Where are kaufland.de visitors located?
| Country | Visitors |
|---|---|
 Germany DE | 94.3% |
| Austria AT | 1.4% |
| Switzerland CH | 0.9% |
| Netherlands NL | 0.9% |
| Belgium BE | 0.7% |
| Other | 1.9% |
| Country | Pageviews |
|---|---|
| Germany DE | 93.7% |
| Netherlands NL | 2.2% |
| Switzerland CH | 0.9% |
| Belgium BE | 0.9% |
| Austria AT | 0.9% |
| Other | 1.5% |
| Country | Rank |
|---|---|
| Germany DE | 583 |
| Austria AT | 6572 |
| Switzerland CH | 8192 |
| Belgium BE | 12269 |
| Netherlands NL | 12449 |
Where do visitors go on kaufland.de?
| Subdomain | Pageviews |
|---|---|
| kaufland.de | 98.55% |
| karriere.kaufland.de | 0.89% |
| unternehmen.kaufland.de | 0.54% |
| other | 0.02% |
| Subdomain | Pageviews per User |
|---|---|
| kaufland.de | 4 |
| karriere.kaufland.de | 2.5 |
| unternehmen.kaufland.de | 2 |
| Subdomain | Reach |
|---|---|
| kaufland.de | 99.33% |
| karriere.kaufland.de | 1.4% |
| unternehmen.kaufland.de | 1.06% |
How popular is kaufland.de?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 18235 | -1194 |
| past month | 17069 | -1526 |
| past week | 16516 | -1634 |
| yesterday | 12775 | -9364 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 16688 | -215 | 436 | -0.2% | 4.01 | -4.52% |
| 30 | 15922 | -1461 | 464 | 10% | 4 | 2% |
| 7 | 15196 | -1378 | 489 | 8% | 4.1 | -1.69% |
| 1 | 11788 | -7650 | 65 | 66% | 4.3 | -6.374% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 20321 | -1643 | 404 | 5% |
| 30 | 19046 | -1499 | 428 | 8% |
| 7 | 18474 | -1969 | 44 | 10% |
| 1 | 14593 | -11098 | 57 | 80% |
Kaufland.de Website Safety
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates kaufland.de for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses kaufland.de for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze kaufland.de for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the kaufland.de. This reputation system receives ratings from users and information from third-party sources, assesses the kaufland.de for safety features and confirms, whether kaufland.de is suitable for children.
| Domain | kaufland.de |
| Issuer Organization | SwissSign AG |
| Issuer | SwissSign RSA TLS EV ICA 2022 - 1 |
| Algorithm | RSA-SHA256 |
| Valid form | 10/24/2023 |
| Expiration | 10/24/2024 |
| Signed | Certificate is not self signed |
| Additional Domains |
kaufland.de www.kaufland.de |
Kaufland.de Rank History
Alexa Rank shows how popular kaufland.de is in comparison with other sites. The most popular site has Alexa Rank equals 1. If kaufland.de has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to kaufland.de and pageviews on kaufland.de over the past 3 months.
Kaufland.de Hosting Information
ASN ID: 15169
ASN Title: GOOGLE - Google LLC, USLast Update: 07/16/2024
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
ASNumber: 15169
ASName: GOOGLE
ASHandle: AS15169
RegDate: 2000-03-30
Updated: 2012-02-24
Ref: https://rdap.arin.net/registry/autnum/15169
OrgName: Google LLC
OrgId: GOGL
Address: 1600 Amphitheatre Parkway
City: Mountain View
StateProv: CA
PostalCode: 94043
Country: US
RegDate: 2000-03-30
Updated: 2017-12-21
Ref: https://rdap.arin.net/registry/entity/GOGL
OrgAbuseHandle: ABUSE5250-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-650-253-0000
OrgAbuseEmail: network-abuse@google.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE5250-ARIN
OrgTechHandle: ZG39-ARIN
OrgTechName: Google LLC
OrgTechPhone: +1-650-253-0000
OrgTechEmail: arin-contact@google.com
OrgTechRef: https://rdap.arin.net/registry/entity/ZG39-ARIN
RTechHandle: ZG39-ARIN
RTechName: Google LLC
RTechPhone: +1-650-253-0000
RTechEmail: arin-contact@google.com
RTechRef: https://rdap.arin.net/registry/entity/ZG39-ARIN
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
Kaufland.de Domain Registration and Settings
Domain: kaufland.de
Status: connect
| Host | A Record | TTL |
|---|---|---|
| kaufland.de | 185.124.192.142 | 3600 |
| Host | MX Record | Priority | TTL |
|---|---|---|---|
| kaufland.de | mail12.mail.schwarz | 10 | 3600 |
| kaufland.de | mail11.mail.schwarz | 10 | 3600 |
| Host | NS Record | TTL |
|---|---|---|
| kaufland.de | ns5.xc-ns.de | 3600 |
| kaufland.de | ns1.kaufland.com | 3600 |
| kaufland.de | ns2.kaufland.com | 3600 |
| Host | TXT Record | TTL |
|---|---|---|
| kaufland.de | swisssign-check=OxWGQcz3VTdeTE2oMLiuCNC5fadYIjyfXYWKdnwJgM | 3600 |
| kaufland.de | adobe-idp-site-verification=180da7a190fa4e0d92b513ceb07c05737d8dc50f521fcfd82319bd6a52116153 | 3600 |
| kaufland.de | facebook-domain-verification=7ry5n8bsvboljxrg2pcv2jeea49ngg | 3600 |
| kaufland.de | v=spf1 include:_spfik1.mail.schwarz mx -all | 3600 |
| kaufland.de | MS=ms83844224 | 3600 |
| kaufland.de | webexdomainverification.4C675B8B74C0B136E053AB06FC0A3F65=cf934281-c28d-4d46-a083-998273d13257 | 3600 |
| kaufland.de | google-site-verification=UXLnmBaq9a9UxgwqSrJYrgEjbDpM9VmKx_mk51-lU0o | 3600 |
| kaufland.de | adobe-sign-verification=9b971b4430a524bb9ef5b9db2dc1d128 | 3600 |
ns1.kaufland.com
TTL: 3600
Email address: dnsadmin.kaufland.de
Serial: 2019072601
Refresh: 7200
Retry: 7200
Expire: 604800
Minimum: 86400
Kaufland.de HTML Check
Kaufland.de Desktop Performance
Last tested: 08/04/2016
| Total Resources | 138 |
| Number of Hosts | 15 |
| Static Resources | 122 |
| JavaScript Resources | 43 |
| CSS Resources | 35 |
Kaufland.de Mobile Insights
Last tested: 12/06/2019
| Total Resources | 48 |
| Number of Hosts | 18 |
| Static Resources | 26 |
| JavaScript Resources | 15 |
| CSS Resources | 2 |
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